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Apparel and Textile News

New Age Fabric Liva Crème Launched By AB Group

The Aditya Birla Group has launched Liva Crème, a new age luxuriously soft fabric from Birla Cellulose that offers a soft feel, which is fluid and natural. Embedded in it is the core promise of Liva and coupled with it are the enhanced features of luxurious fineness and softness. The fabric was launched by Kumar Mangalam Birla, chairman, Aditya Birla Group at an event held in Mumbai. The fashion show…
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Apparel and Textile News

Shareholders Approve Grasim-ABNL Merger

Minority shareholders of Grasim Industries and Aditya Birla Nuvo Ltd (ABNL) have approved the mega merger of the two companies to create a nearly Rs. 60,000 crore diversified entity. "The shareholders of both the companies at their meetings recently have approved the scheme of amalgamation of ABNL with Grasim," Kumar Mangalam Birla-led ABNL said in a regulatory filing. Commenting on the development, Aditya Birla Group Chairman Kumar Mangalam Birla said:…
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Apparel and Textile News

Aditya Birla Group Rejig May Lead To Grasim-Nuvo Merger

Aditya Birla Group is mulling a merger of Grasim and Aditya Birla Nuvo, followed by the hiving-off of the financial services business of AB Nuvo into a separate company. As part of another round of corporate reorganisation, the company is contemplating a two-step restructuring which involves the merger of Grasim Industries and parts of Aditya Birla Nuvo (ABNL), which is likely to be followed by the hiving-off of the financial…
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Apparel and Textile News

Grasim Industries Plans To Maintain Top Position

Grasim Industries, textile maker of Aditya Birla Group to maintain its top position in the market as well as fight volatility in the global economy is preparing a three-pronged strategy. The Kumar Mangalam Birla-owned Grasim the largest producer of VSF — a man-made, biodegradable fibre with characteristics similar to cotton — in the world with a 16 per cent market share globally and 90 per cent in the domestic terrain.…
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Apparel and Textile News

Elimination Of Forest-Based Viscose By Aditya Birla

Aditya Birla Group, the world's largest producer of viscose fibres, has set out a new "game-changing" commitment to stop sourcing the raw material from ancient and endangered forests. The company, which manufactures 20 per cent of the world's supply of the fibre, said the pledge applies to wood and pulp sourcing for all its mills, including those in Canada, Indonesia and China. "We'r committed to avoiding any endangered forest fibre…
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