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MSKVIB launches MahaKhadi Yatra to attract Youngsters

To revive the rural and village industries, Khadi has been renamed as 'MahaKhadi' by the Maharashtra State Khadi and Village Industries Board (MSKVIB) to make the specific handloom industry a peoples' movement once again and inspire the sector through new marketing tactics. The board recently launched a ‘MahaKhadi Yatra’ (March) from Mumbai to take khadi to the high street fashion scene. MSKVIB deputy CEO Bipin Jagtap said, “Rebranding seemed to…
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Apparel and Textile News

Khadi range to be Launched by Raymond on Oct 2

Textile major Raymond Ltd will launch 'Khadi by Raymond' on October 2 or Gandhi Jayanti Day to promote the fabric in India and global markets. Raymond was the first to forge the first partnership with Khadi & Village Industries Commission (KVIC). "We have decided to launch the khadi range on Gandhi Jayanti on October 2. We will launch it through 300 exclusive stores and about 10 KVIC stores across the…
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Apparel and Textile News

Raymond to invest Rs 350 cr in expansion this year

The Raymond, textile major, plans investment of Rs 350 crore in capacity and retail expansion this year. Of which Rs 200 crore will be allocated to manufacturing expansion, both in India and offshore, while Rs 150 crore will go towards retail expansion, Sanjay Behl, CEO, Raymond said. The company will be setting up a large suiting manufacturing plant in Ethiopia in Africa that will be operational this year and has…
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Apparel and Textile News

PM Wants To Make Khadi A Global Brand

The centre is putting in efforts to make khadi a global product identity of India as the Prime Minister Narendra Modi wants to make it a global brand to help rural artisans to increase their income, according to a concerned official. The centre has sought help from the United Nations in promoting Khadi. It is also mulling to market Khadi globally and brand it as “Cloth of India”. Last year,…
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Apparel and Textile News

Controversy over Fabindia calling its fabrics Khadi

The Textile Laboratory and Research Centre, Mumbai, has said that Fabindia has been using blends of flax with cotton, which doesn’t qualify as khadi. A report by the Ahmedabad-based Khadi Gramodyog Prayog Samiti, an independent research institute, earlier this month said, “Since right twist was used in weft of the sample, it is not at all a khadi fabric.” The laboratory, which comes under the textile ministry, also confirmed that…
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Apparel and Textile News

Promotion of Banana Leaf Fibre Apparels by Khadi

The Khadi & Village Industries Commission (KVIC) is facilitating production of various products including apparels, by extracting fibre from banana leaves, primarily in the eastern parts of India. Banana fibre will be used in making handmade paper bag, statues, pen stand, besides clothing, and are as exclusive and distinct as silk yarns. "We are promoting and facilitating research in extracting fibre from banana leaves which are in abundance in east…
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