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Varun Bahl’s Diffusion collection presented by Reliance Trends at Lakme Fashion Week Winter/Festive 2014

Celebrating a decade in the fashion business and returning to the Lakme Fashion Week Winter/Festive 2014 after ten years; Varun Bahl unveiled his Diffusion collection presented by Reliance Trends. Revealing his distinct style statement for each creation, Varun ensured that it was a collection that will be coveted by women globally. Varun’s understated elegance, aesthetics and luxurious choice of fabrics was the highlight of the show. His design story was…
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Apparel and Textile News

For Jockey its Product is the Biggest Hero

Page Apparels, the manufactures and Indian licensee, for Jockey opted out of depending more on celebrity-oriented campaign for the product. It has stuck to its briefs, in a manner of speaking. Its recently launched integrated campaign by L&K Saatchi & Saatchi, carries forward its established positioning of 'Jockey or Nothing'. Mr. MC Cariappa, senior general manager - sales and marketing, Page Industries, said "We do not agree much with the…
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Apparel and Textile News

Bengal’s First Online Venture for Global Buyers

Known for its exquisite collection of heritage textiles, the 60-year-old state-owned Tantuja-handloom weavers' co-operative will from September make its unique products available to global shoppers through its maiden e-commerce venture. This would be the West Bengal government's first online textile venture. And, in sync with sartorial trends, designers for the enterprise have aesthetically incorporated a dash of neon into the indigenous fabrics crafted in Bengal's remote and ancient textile clusters,…
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Myntra, Flipkart Well Position Take on Foreign Rivals

Mr. Mukesh Bansal Online fashion retailers Myntra and Flipkart are in a position to take up any big foreign entrant, according to Mr. Mukhesh Bansal, founder of Myntra Designs. But, Mr. Bansal said, the next ten entrepreneurs in India’s e-commerce industry may stand a chance if a dozen foreign entrants are allowed to set up shops. For any emerging country, government should give some times for indigenous companies to come…
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Apparel and Textile News

Manyavar inaugurates its 341st Store in 133th City of the World

Manyavar is a brand specially designed for men. Manyavar is equal to being ethnic in attiring. Manyavar designs the best ethnic wear as compared to others brands like  Sherwani, Indo-Western and Kurtas. Other than the ethnic wears they also design party wears and accessories. The brand has the best designers and artists who are perfectionists and the masters in there work. They have the production capability of more the 1 million…
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