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Myntra Launches New Campaign of Sportswear

India’s leading destination for fashion and lifestyle, Myntra has recently kicked off a category focused campaign showcasing its depth and range of sports apparel and footwear. The fashion major has created a one stop destination for sports attire – a curated selection of apparel, footwear and accessories for sports enthusiasts. The company has introduced key features like ‘Shop by Sport and Shoe Finder’ technology that enable customers to shop for…
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Apparel and Textile News

Myntra to Host International Brand ‘Esprit’ Collection Online

International casual fashion brand ‘Esprit’ has entered into a partnership with ‘Myntra’ to launch its latest collection exclusively on this fashion e-retailing site. Esprit is looking at an omnichannel approach to retail operations with its new winterwear collection, which aspires to revive 90s fashion and sports luxe in a selection of 405 different styles. Esprit's casual wear range offers apparel for both men and women on the platform. With clothing…
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Apparel and Textile News

Myntra To Retail Trendy Khadi Apparel

IndusDiva through its ethnic wear fashion brand Khadi Originals will market a trendy, ethnic and fusion apparel range on Indian online fashion retailer Myntra. Khadi Originals is a mix of earthy elegance, minimalistic chic and subtle sophistication and inspired by nature, which make these creations an all-season clothing, according to a statement. "India's younger generation is losing touch with ethnic wear for various reasons or is being perceived as old…
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