Global clothing retailer Bebe Stores has recently signed partnership with Bluestar Alliance and it is proving successful as efforts of Bluestar has yielded important extensions for Bebe on a domestic and global scale. According to the retailer, prospective licensees have evinced more interest since the formation of this joint venture, which now expects to increase the category brand footprint. The JV will also look to expand Bebe's presence internationally, with…
Continue Reading ยป