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Apparel and Textile News

Birla Cellulose to Participate in Intertextile

Birla Cellulose, a division of the 40 billion US dollar Aditya Birla Group and a world leader in speciality viscose staple fibres (VSF) is participating in Intertextile Shanghai Apparel Fabrics, beginning in Shanghai from today add more collaborations in China. With a wide array of speciality manmade cellulose fibres (MMCF) in their basket like, Birla Viscose, Birla Modal, Birla Excel and Birla Spunshades, the Company will be showcasing its LIVA…
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Apparel and Textile News

Campaign With Kangana By Liva

Liva, the recently launched brand of fabric from Birla Cellulose of the Aditya Birla Group, has unveiled its latest campaign with Bollywood actress Kangana Ranaut. Made with natural fibres, Liva promises an experience of natural fluid fashion with an all new perspective this season, Birla Celulose asid in a press release. The entire range of garments made of Liva fabrics can be experienced at leading retail outlets like Global Desi,…
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Apparel and Textile News

Make In India Excellence Award In Textiles To Grasim

Grasim Industries, the flagship company of the Aditya Birla Group, has bagged the 'Make in India Award for Excellence' in the textiles category. Grasim was selected for the prestigious award by Krazy Mantra after a rigorous nomination and evaluation process. On behalf of Grasim, HK Agarwal, COO & business head, and Ajay Sardana, vice president – Customers & Market Intelligence, received the award at a function in Gandhinagar this week.…
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Apparel and Textile News

Birla Cellulose Promotes ‘Liva’ At 61st NGF

Birla Cellulose, the flagship company of the Aditya Birla Group recently launched Liva, a new age fabric brand in line with consumer needs. Made from natural cellulosic fibres using wood pulp, a natural resource, Liva lends fluidity, comfort and fashion quotient in clothing. Birla Cellulose being the world leader in manmade cellulose fibre industry is increasingly engaging with the end consumer directly as well as through leading garment brands in…
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Apparel and Textile News

300 New Outlets By Planet Fashion

Planet Fashion will add 300 new outlets over the next three years, which will help more than double its revenues to Rs 700 crore. "We will be adding 300 new outlets by 2018, from the current 225 stores across 176 towns in the country," Rahul Jhamb, brand head of Planet Fashion, the apparel-retailing arm of Madura Fashion & Lifestyle, said today. Most of the new stores will take the franchisee…
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Apparel and Textile News

Grasim Launches Its Autumn Winter Collection 2015

Grasim Bhiwani Textiles Ltd., a subsidiary of Grasim Industries Ltd. and a part of the Aditya Birla Group, considering the growing needs of the consumer of Tier 2 and 3 markets, launches its autumn/winter Ready-to-Wear Collection 2015. The collection is a timeless craft combined with modern sensibility, skillfully presented in an array of exquisite materials and colours to create an offering designed for the fashion-forward consumer. Narendra Kumar Ahmed, brand…
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