Linen fabrics will be the catalyst for Jaya Shree Textiles to drive growth. A unit of Aditya Birla Nuvo, Jaya Shree Textiles has drawn up ambitious plans to open more linen stores across the country.

“We want to focus on linen garments. Linen garments would be key growth driver for Jaya Shree Textiles,” the company’s CEO S Krishnamoorthy told newsmen at the launch of its second Linen Club store in Kolkata recently.

Jaya Shree Textiles which now has 127 stores, plans to raise the number to 134 by the end of the current fiscal. The company has plans to open 40 more stores next fiscal, Krishnamoorthy said. With India’s linen garments sector expected to grow at nine to ten per cent annually, the company seems intent to ride the wave.

The company’s factory located at Rishra in West Bengal is the only integrated mill for manufacturing linen garments in the country, he said.

Linen contributes Rs 800 crore out of the company’s turnover of Rs 1,500 crore while the remaining Rs 700 crore comes from wool.