PM's Appeal

Khadi Sale Jumps 60% After PM’s Appeal

PM's AppealSales of Khadi products have increased by over 60 per cent after Prime Minister Narendra Modi’s appeal to buy at least one Khadi garment, MSME minister, Kalraj Mishra said while inaugurating the Khadi denim exhibition in Gujarat.

“…The appeal made by the Prime Minister in his radio address ‘Mann Ki Baat’ to buy at least one Khadi garment. As a result of the appeal, the sale of Khadi increased over 60 per cent,” an official statement quoting the minister said.

On October three last year, Modi had advocated for use of Khadi products as a homage to Mahatma Gandhi. He had impressed upon people to use at least one Khadi product, may it be a handkerchief or even a bed sheet.

Emphasising the need to manufacture not only market oriented but also product oriented Khadi, he said there is growing demand of Khadi in foreign countries as well.

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