A month after debuting in the Indian market, Swedish retail giant H&M opened a second store, its largest in the country, at the Ambience Mall in south Delhi’s Vasant Kunj last week. Expansion plans for the brand include another store in Gurgaon, soon followed by outlets in Mumbai and tier II and tier III cities.

Known for offering fashion and quality at the affordable price, the brand opened its second store amid much celebration. Enthusiastic fashion lovers lined up outside the store since morning to get a first look of the capital’s latest fashion destination.

“The first store was a huge success and hence we were looking forward to open this one. I am surprised with the way people in India have welcomed our brand. And keeping this in mind, we are soon going to be available at the Ambience Mall in Gurgaon followed by Mumbai and then also in tier-II and tier-III cities,” Janne Einola, company‚Äôs country manager said.

Presenting a wide selection of latest trends and timeless classics for customers, H&M will offer women’s, men’s and children apparel and accessories. The 28,000 sq ft. store will also launch the Holiday Campaign, starring Katy Perry, in December. Prices begin at Rs.399 for accessories.