Sweden-based Hennes and Mauritz ( H&M ) will open its first 31,000 sq. ft. store at High Street Phoenix Mall, Mumbai with its womenswear, menswear and childrenwear categories.

The store houses fashion across two levels and can be easily recognised by its art facade. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way.

Besides H&M, the group includes the brands and Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The group has more than 4,000 stores in 62 markets world-wide.