Leading fashion and lifestyle brand Aditya Birla Fashion and Retail Ltd (ABFRL) today said it has adopted ‘My Collection’, an industry solution from 3D experience platform Dassault Systemes to market its fashion collections and increase consumer satisfaction, the company in a statement said.

ABFRL is recently engaged in a customer-centric strategy to develop innovative collections inspired by customers and trendsetters for its more than 7,000 points of sale across premium multi-brand stores and department stores. With ‘My Collection’, the company has one digital solution to manage its collections from their initial concept to the retail environment.

‘My Collection’ enables ABFRL to connect internal and external stakeholders, integrate supply chains and improve visibility, flexibility and decision support. ABFRL can reduce material and trim costs and eliminate production errors or delays.

ABFRL retails is four of India’s top fashion brands including Louis Philippe, Van Heusen, Allen Solly and Peter England. The company also houses a range of fashion formats such as Planet Fashion and The Collective and Pantaloons.

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